Borland and Savvas [2], and also internal marketing research documents [36], show that these characteristics of the cigarette itself have promotional effects inasmuch as they drive consumer perceptions about relative product attractiveness, harm, quality, value, and intention to use
They display compelling product images, descriptions, and even play educational or promotional videos
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Be it with a billboard, or a competition to collect a full set of souvenir cards from cigarette packs
Vape juice, also known as e-liquid, typically contains a combination of four main chemicals: propylene glycol (PG), vegetable glycerine (VG), nicotine, and flavourings
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