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While none of the reported color-descriptor associations reached consensus among even half the sample, our bootstrapping results provide evidence of the robustness of our findings and left no doubt about which pack colors were seen as representative of the descriptors rich , smooth , extra strong , and menthol

The research was conducted by or for esteemed public health institutions and universities, including: the FDA

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19 Cochrane Reviews are independent assessments that attempt to answer important medical questions by examining the scientific literature as a whole

Following the pilot, 22nd Century and Circle K intend to expand sales nationwide to more than 7,000 stores in 48 states